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Smile!
The face of dentistry has changed significantly in the last 50 years. Patients today expect more from their dentist than the "the drill and fill" approach of yesteryear. Dentistry now focuses on the prevention of tooth decay and the improvement of the look of our teeth. Indeed, the demand for cosmetic improvements has soared in the last five years, spurred on by the makeover programmes that fill our television screens. In this interview, Vatsal Amin of the Horsham based Carfax Dental Surgery shares his passion for dentistry and how he empowers his patients.
Why dentistry?
At about the time when I was applying for university, I completed an aptitude test. It revealed that my ideal career was dentistry, followed by medicine. Armed with that information, I researched dentistry with my tutor and in doing so, I saw that it would give me more independence than a career in medicine. I liked the fact that I could treat patients from start to finish without the need to refer them on.
What made you decide to work in Horsham and what is your operating ethos?
I started out in London where my learning curve and experience was great. It gave me an insight into what I could really excel at and what I enjoyed doing. I decided to start my own practice in Horsham, offering service-oriented private dentistry. It’s my personal belief that with the NHS there are too many rules that govern what you can and cannot do. I think that if you want to practise dentistry to a very high standard, then you have to establish a private practice. In Horsham I can really spend time with every single patient. If you set yourself out to offer a very high standard of care then you need to allow the time that is needed to make a full and correct diagnosis and then the time that is needed to communicate this to your patient. I call this communication process co-discovery. The end result is that my patient feels empowered to make decisions about their treatment plans. I know what's best for the mouth, but I only know what is best for my patient by working very closely with them through this process of co-discovery. A holistic approach runs through everything that I do.
Has dentistry changed in the time that you have been practising?
Dentistry today is about more than just filling teeth. It really focuses on prevention and aesthetics. Patients in general have healthier teeth. They want to raise the bar and have better-looking teeth in all respects… that means whiter, better proportioned and aligned teeth. Patients today are willing to invest in cosmetic dentistry to make them feel good and look good.
Why do patients come to you?
I see many patients who have gone through or who are about to go through a major life change...divorce, bereavement, a new career or important promotion, getting married or even reaching a milestone birthday. Most of my patients come to me through recommendation. Many patients can afford private dentistry but they are apprehensive about visiting a dentist or even changing from a dentist that they are not happy with. What usually happens is that they meet up with a friend and they like the look of their teeth, which leads to being recommended to me. Or it can be something as simple as a spouse comes to me for treatment, and I then treat their partner. I always have an informal first meeting with a new patient so there's no pressure and the patient realises that they are in control, and not me!
What gives you the most satisfaction?
It is the fact that with cosmetic dentistry the benefit to my patient is immediate. I will hand over the mirror and watch their reaction. The response is always fantastic. It also means a lot to me when a patient comes to me in some pain and you know that within a short space of time, you can alleviate that.
Which living person has most inspired you?
Soni, who just so happens to be my business partner. Initially, he was my benefactor and mentor. He is one of the most motivational people that I have ever met and he has a genuine passion and skill for dentistry. I always feel energised after spending time with him. We have now come full circle as Soni works with me in the highly specialised area of dental implants. He is definitely a leader and a pioneer in his field.
How can we look after our teeth in between visits to the dentist?
Healthy, good-looking teeth depend upon a diet that has a low frequency of sugar and acid. The golden rule is: never snack late at night. Brushing your teeth twice a day, four minutes each time is a must too. The national recommendation is one and a half to two minutes but I always brush for at least four minutes and I advise my patients to do the same!
The interview was conducted by Horsham based Chartered Marketer, Dee Blick, September 2007
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